This is what you'll do
The main aim for the Community Marketeer is building a strong community in Flanders (Belgium) and this touches several elements of growth marketing and community management:
Community building: Creating Belgian social media accounts, maintaining and perform strong community building tailored to our growing Flemish followers.
Content: Cross-team collaboration with the HQ content team for our social channels; looking into the content planning, customize towards our Flemish market and optimize our market fit according to the needs.
Advertisements: Cross-team collaboration with the HQ marketing team to tailor the ads even more towards the Flemish market. Bring your local market knowledge and support the creation of new ads so that it forms a better fit. Which angles should we take to generate a larger reach? Looking into search ads; look into the current market fit, where are improvements needed?
Network marketing: Influencer approach; Build out strategy for the Flemish market together with the HQ marketing team, local market knowledge is needed to optimize this angle.
Copywriting: Optimize current newsletters in our marketing tunnel towards different target markets. Look into new angles and content improvements to look for local market fit.,
Storytelling: Optimize our current landing page on storytelling & how to better fit with the Flemish market. What elements should be added, changed or improved?