Our Head of Marketing will be responsible for our Pieter Pot DTC growth. You are the chief expert when it comes to; branding & marketing strategy, translating consumer insights into brand growth and campaigning using those inputs to grow revenue via DTC channels.
Are you a seasoned data driven marketer? Do you have affinity with e-commerce and a growth hacker/start-up mentality who can bring shopping journeys to life through a variety of channel strategies and tactics?
Apply today!
Pieter Pot is a fast growing scale-up with a sustainable mission to make waste free shopping available for all. We started this business in 2019 to end the enormous amounts of waste in the supply chain behind our daily needs of groceries.
We are an online supermarket with a unique supply chain and operation, run by a very ambitious, innovative and committed team, who are dedicated to growing Pieter Pot and making a positive impact. We started in the Netherlands, where we have an office in Rotterdam, and are expanding geographically to North-West Europe.
In this role, you will be responsible for setting marketing strategy, leading campaign planning, guiding performance and optimization, telling the full performance story, and facilitating marketing project management. You will combine strategic thinking with executional excellence to develop cross-functional programs that accelerate our growth, working with your team on PR & Partnerships, Community & Content, Brand management & Campaigns. You will also closely work with colleagues from our growth, data and creative teams. You will apply your channel-level expertise to drive efficient scale, rolling up your sleeves to amplify existing channels and test new ones. You have an international mindset to extend growth in other European countries.
Besides all this, you are a coach and mentor to your marketing teams and make sure they have all they need to flourish and accelerate their performance.
Leading and developing a (future international) marketing team;
Brand strategy, including evolution visual identity and sharpen positioning;
New product development (pack and label designs is part of New Packaging Design);
Campaign strategy including "fit for platform" communication;
Channel strategy in cooperation with XYZ;
Brand launch abroad;
Member of the leadership team;
Opportunity to work Hybride (2 or 3 days at the office and rest from home).
You have gained experience as a senior or lead in your field of expertise; consumer marketing preferably in a fast-growing environment;
Pieter Pot is growing rapidly, nationally and internationally. With this, the opportunity comes for you to personally grow rapidly with us Therefore there is plenty of room to bring in and implement your own ideas and visions as we lead with a culture of Freedom & Responsibility;
Did you become as thrilled about the job as we are? Then it is time to apply! If you still have questions about the role, please contact makingimpact@pieter-pot.nl
The application procedure is as follows:
Making waste free shopping available for all!
Pieter Pot: The first package free online supermarkt from The Netherlands is expanding in Europe. Born in Rotterdam and active in several countries. We are looking for entrepreneurial talents to scale-up our business and make an impact on our environment.